The E5 Movement: Leadership through the Rule of Five by Dupuis Paul

Author:Dupuis, Paul [Dupuis, Paul]
Language: eng
Format: epub
Publisher: LID Publishing
Published: 2020-06-11T16:00:00+00:00

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So, what made Edison’s Muckers excited? Somewhere, somehow, Edison consistently pushed their buttons to see the bigger purpose of their ambition to work. Maybe it was his vision with which he created the first industrial research laboratory in Menlo Park, New Jersey. Maybe it was the passion that the ‘Wizard of Menlo Park’ (as Edison was called) ignited in his invention factory among his team of inventors – who saw a bunch of their inventions touch the lives of people. Fast forward to Steve Jobs. When he returned to Apple in 1997 as CEO, he began building his own version of Edison’s Muckers in the secret rooms of the research and development department.

Edison and Jobs teach us an important lesson. They both knew that charisma was not enough to inspire greatness. Instead, they discovered at some point that people are inspired by dreams. And so, they shared their dreams, as bizarre and far-fetched as they may have sounded. It’s little wonder that historians believe that Edison’s greatest invention was, in fact, his research and development laboratory. For Jobs, he was most comfortable tinkering away on his top-secret projects with his Mac engineers, and on retreats telling his teams that the work they were doing was going to send a giant ripple through the universe.

Inspiration to excite can come in many forms. The expression of the vision doesn’t have to be loud with lots of fist pumping and rah-rah, but it needs a pitch; the kind of tone that pierces the mind and heart. If your aim is to generate a sense of excitement about your vision (and it should be!), it’s important to push these buttons:

• ​ Convey the greater purpose with crystal-clear clarity

• ​ Paint a picture of what the world will look like when the vision is brought to life

• ​ Enthuse people with an authentic ‘what’s in it for them’

If you miss these key triggers at the excite phase, the momentum of the E5 slows to a crawl. I’ve seen it happen often with some of the CEOs who come to me for advice. They’ve crafted a powerful and well-thought-out vision, put in place a solid strategy to get it out there and then went out to the world to share their message. And in many cases, they use a clever omnichannel approach to deliver it. But they simply were not able to excite their people nor inspire them to action. A pity, because this stage is pivotal.

Why is this? In most cases, these leaders simply missed the key buttons mentioned above. Instead, these leaders fell into the jargon trap, focusing more on the aesthetics of their message rather than the purpose and impact. The old adage ‘keep it simple’ is at the core of excite and inspires teams to action.

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